Winter-gold hair color trend for 2023


  • “Winter gold” will be a popular hair color choice for 2023.
  • The color is perfect for those with medium to dark brown hair.
  • Stars like Hailey Bieber, Lily Collins, Kaia Gerber and Olivia Wilde have already debuted golden hair this year.

With Halloween behind us, it’s time to officially transition into winter. For some that means opting for winter nails, while for others that means experimenting with new winter makeup looks, but if you’re the type of person who likes to celebrate winter with a new color hair, we have exactly what you need. While “flannel highlights” and “honey chestnut” are all great options, the “winter gold” hair color trend deserves to be at the top of your list.

Whatever your base color, adding golden tones to your hair can warm up your overall look during the colder months. Winter gold, in particular, is perfect for medium to dark brown hair. “[It’s] a brunette hue that uses gold as the dominant tone, rather than red, chocolate or ash,” said celebrity hairstylist and Evo Hair brand ambassador Tom Smith.

Stars like Hailey Bieber, Lily Collins, Kaia Gerber and Olivia Wilde have already debuted winter gold hair color, further proving just how hot the particular hue is going to be this year. At the salon, Smith says to ask your stylist for a level six or seven shade of brown with golden tones — a pro can tailor the look ever so slightly to complement your skin tone. Those who are hesitant to fully commit but are still interested in testing out the look can “try going half-tone if you’re currently a lighter tone.”

If you’re going for the real deal, Smith has some tips for maintaining the golden brown look between salon visits. “You can maintain shine and golden highlights at home with pigmented conditioners that add extra shine,” he says.

Keep scrolling to get inspired by the winter gold hair color trend.


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