These are the best perfumes and fragrances that were inspired by nature

  • Marie Claire is supported by her audience. When you purchase through links on our site, we may earn a commission on some of the items you choose to purchase.

  • Scents and fragrances inspired by nature

    After reconnecting with nature and remembering its power during the pandemic, and the protection becoming increasingly important, of the best perfumes for women and the best luxury candles to elevate both the room and the mood, we take a look at its growing role in the world of perfumes.

    Think back through the fogs of memory to the early weeks of the pandemic. The sun seemed to shine brighter than usual, encouraging us to stay cheerful. The birds and the bees were busy as they always are in the spring, not caring one iota of this virus called corona that was affecting all of our lives so much. And planes and cars, once a ubiquitous part of the background noise, were silent.

    It has been widely commented that silence serves to amplify nature – which comes in handy because for many of us it was long walks outside that sustained us physically and mentally. In fact, the charms of being surrounded by nature had such an effect on city dwellers, that of the 14% who wanted to leave London in the wake of the pandemic, 46% decided that the hectic pace of a city n was not adequate reason to stay and decided to move to the countryside.

    For many of us who have now more or less returned to the lives we led before covid-19 and are starting to rush around the city again, that connection to nature that we connected with during this time has always some charm. And given that a whopping 75% of UK adults are actively concerned about the environment, it’s no surprise that a sense of reverence and an extra degree of care surrounds the natural world.

    But how does this affect the scent? There are two key elements here. The first is that perfumers are increasingly tapping into the evocative power of something as simple as, as Amandine Pallez, Senior Director of Creative Marketing at Bulgari, puts it, “the freshly cut grass and the falling stream.” waterfall on the rocks”. The result? A flood of scents tapping into and triggering “an olfactory memory and a positive feeling, like a subliminal message”. Chriselle Lim, Phlur Owner & Creative Director, agrees: “Emotions come from gut reactions, not reasoning. In fact, emotions are controlled by the limbic system of the brain, which also controls the sense of smell.

    Kirstie Garrett, trained aromatherapist and founder of Ebo Skincare and Wellbeing, explains that the mood or behaviors that drive scent are deeply ingrained: “Animals are masters of self-selection, and so were we. in the old days”. Sometimes we still are; when pregnant, for example, women are attracted to what they need and repelled by what they should avoid. Likewise, we use smell to dictate instantly, without it even entering our conscious thoughts, which is safe to ingest, and we do this all the time with fish, meat, and milk.

    While we all know that being in nature has multiple psychological and physiological benefits, are there benefits to simply smelling something that calls a damp morning rose or a juicy overripe orange to mind? For Garrett, this is where the return to the power of plants is essential: “while synthetic perfumes can undoubtedly provoke an emotional reaction, recalling a past experience locked in the mind, aromas drawn from nature, it that is to say plant extracts, have a very proven efficacy attached physiological action, which is universal. So, smelling a well-blended scent that reminds you of your favorite flower will make you happy because it tugs at certain threads of your mind, but if that scent contains the real deal, your body will react to the rose itself, which has the ability to lower heart rate, reduce stress and calm down.

    Brands are now harnessing the innate power of certain ingredients. Costa Brazil’s journey revolves around one of these natural ingredients: breu resin, which is a sap derived from the Almacega tree in the Amazon rainforest. Burned for centuries to enhance peace of mind and aid concentration, the resin is now incorporated throughout their collection and forms the heart of their signature fragrance.

    The second way nature plays a role in influencing fragrance has more to do with a growing awareness of the preciousness of natural resources and a desire to create minimal waste in the process. Enter upcycling, a phrase you’re probably familiar with in the context of turning a candle jar into a makeup brush holder, but in perfumery it means using every part of an ingredient, and even the waste generated. during certain extraction processes.

    Geza Schoen, founder and perfumer of cult brand Escentric Molecules, cites an eco-awareness that is driving the industry towards upcycling: “Fragrance houses like IFF have dreamed up a range of fascinating new products, i.e. a coca-based raw material that uses the shells of fruits that have been discarded. Similarly, Isabelle Lewenhaupt, founder of Bjork and Berries, states that “all of our eau de parfum contain organic fermented alcohol, which is made from organic food waste such as sugar beets”.

    Upcycling played a big role in the development of Miller Harris’ latest fragrance, Myrica Muse. The perfumer behind it, Emile Bouge, was keen to use both recycled rose and patchouli, making something of the parts that would have been thrown away. For her, this practice enhances rather than inhibits the creative process behind the manufacture of perfume: “it allows you to highlight another part of the essential oil”. He is also convinced that this will become a common practice in the future, “giving a second life to products that were not dedicated to perfumery, such as oak for example, which was used to preserve wine but could be used in the perfumes”. ‘

    Whether you’re drawn to juicy, juicy florals or fresh herb-inspired greens, the world of fragrance offers plenty of nature-inspired options right now — and you can expect plenty more to follow. Schoen may be right when he says that “people will always prefer nature to the artificial”.

    Here’s our pick of the best scents to wear on your body, or candles that bring the outdoors inside:

    5. Aesop, Eidesis Eau de Parfum, £140 | Aesop
    You have to know the outdoors to recognize it, but if you spent your childhood peering under tree trunks and enjoying the mulch of leaves and the cold, heady air as winter approached, this will thrill you.

    See the offer


    Comments are closed.