The California Brown Hair Color Trend That’s Everywhere

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Image source: Getty Images/Edward Berthelot

  • “California Brunette” is a new trend hair color for summer.
  • The look is all about highlighting brunette hair with a subtle sunny look.
  • Get inspired by the California trend of brunette hair color to bring to the salon.

“California Brunette” is the latest hair color trend that has everyone rushing to their hair salon, inspirational photos in hand, in search of a color refresh. While you might not be familiar with the term “California Brunette” when it comes to hair color yet, you’ve probably seen the look on social media or been rocked by some of your favorite beauty influencers and celebrities. The trend recently went viral on TikTok, and it’s shaping up to be one of the hottest summer 2022 hair color trends. The hair color trend has been dubbed “California Brunette” because the California is known for its sunny weather, and what does sunny weather do to your hair? Well, of course that makes it easier.

The new hair color trend is basically a subtle blonde that’s easier to achieve than you might think. “Think of the sun, just back from a tropical vacation. Effortlessly light touches with the right placement that complement the skin with useful warmth and richness,” Los Angeles-based hairstylist Sierra Kener tells POPSUGAR.

The hair color trend is perfect for anyone with a darker base who wants to switch up their look for the warmer months without doing anything too dramatic. The goal is to create natural-looking highlights that could have been achieved simply by lying in the sun – or an expensive hair appointment – ​​either way our lips are sealed. The color should stay close to your original shade and stick to natural tones. Plus, since you’re sticking to your natural shade, upkeep shouldn’t be too tedious.

If you want to achieve the California brunette look on your own, your best bet would be to head to your nearest salon with some inspiration photos in hand to get a professional consultation and color. Kerr says to ask your stylist “A bit of lightness around the face with even touches blended throughout. Nothing too light or blonde.” Kerr adds that you should avoid brassy orange or red tones, “Think light caramel. Something that will compliment skin and eye color.”

As with any hair color, after your salon visit, you’ll want to make sure you’re taking the right steps to keep your color looking fresh. When it comes to maintaining your color at home, Kerr suggests using Evo Pro Blue Color Intensifier ($30) once every four washes, as it will help keep the tone neutral. She also suggests using a leave-in conditioner, like the Incommon Beauty Magic Myst 4-in-1 Universal Elixir ($35), which will keep your hair healthy despite the lightening.

While we can’t all live in sunny California, we can certainly make our hair look like us. Keep scrolling for “California brunette” hair color inspiration to take with you to your next salon appointment.

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