Skin Care: Cosmetics Baron Devotes himself to Avocado Beyond Salad | New times

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Many people mainly know avocado as a food addition, like a salad, which contains many nutrients that are good for our health. But for Alexandre Nshimiyimana, the fruit is more than just a snack and uses its contents to make skin care products, like moisturizers and soap.

With his university education in chemistry, he took a soap making course in 2015, after which he set up a business, with a starting capital of around 65,000 Rwf. As a new entrepreneur, finding the market and gaining the trust of customers was not easy.

Sanit Wing, which he founded, located in Burera District, Northern Province, is an industrial processing and manufacturing company that produces a variety of oils, cosmetics and soaps from raw materials, mainly lawyers.

Avocado oil-based soap, among others.

He started with bar laundry soap and liquid detergents. However, the company, he says, chose to take a step back from making liquid soap and started processing avocado oil to make cosmetics, because “the liquid soap market was already there. inundated with marks “.

Additionally, he says, the company’s decision to start processing avocado for skin care came from the government’s ban on imports of palm oil – the most vegetable oil. most consumed on the planet, found in many supermarkets – citing the use of poor transportation and packaging. materials.

“This put pressure on the local market and palm oil prices have skyrocketed. I then thought of ways to make vegetable oil locally to replace palm oil.

Alexandre nshimiyimana

The only solution was to make the most of the only oily plant that exists on Rwandan soil in all parts of the country. Rwanda produces avocado in abundance, around 141,000 tonnes per year. We have become the official precursors of the transformation of the lawyer in Rwanda, ”says Nshimiyimana.

Requirement

When it comes to making cleaners, he says they focus on “cold soap” which is made by combining oils and sodium hydroxide lye (a strong alkaline liquor rich in leached potassium carbonate. from wood ash).

After producing avocado oil, it is then mixed with olive oil purchased from local distributors. The mixture of oils, he says, mixed with lye, makes a mild bath soap, with great natural properties that boast impressive benefits for the skin.

“The demand for avocado oil is greater than what we can supply at the moment. We have customers in Nigeria, Namibia, Egypt and the United States who want more than 20,000 liters of avocado oil. lawyer every month. The challenge now, based on my projections, is that we will only be able to produce at that capacity by 2023, “he said.

Nshimiyimana points out that for soaps the export market is not huge, but the distribution of the oil to other beauty and cosmetics companies is unlimited.

“The challenge is the ability to fill orders due to limited finances to invest in high-end petroleum processing equipment. The amount of soap made depends on how much oil we can produce per day, ”he says.

“As a growing company, we also face branding and marketing challenges, a lot of people don’t know what we’re doing. It is much more than making soap. We are taking the entire avocado value chain to new heights, solving the issues many communities face today.

“The other challenge is to find qualified and highly innovative local workers, which limits our potential to become a regional giant,” he says. However, he’s also trying to change that, offering free tutorials for anyone who wants to learn and start the business through his YouTube channel, Hanga Creative Show.

Goals

Nshimiyimana plans to invest in better equipment to meet global demand by 2023, while using platforms like the African Continental Free Trade Area (created to create a single continent-wide market for goods and services, and to promote the movement of capital and natural persons) to build branches in Tanzania, Zimbabwe and Cameroon.

It also aspires to elevate the avocado value chain in Rwanda and create a stable market for fruits involving blockchain technologies to make avocado cultivation a smart business.

Today, Nshimiyimana has more than 16 permanent employees, and the possibility of creating at least 6,000 job opportunities by 2025 motivates him.

In 2017, Nshimiyimana was named “Entrepreneur of the Year” by the Rwanda Development Board (RDB), and recently he won the GoGettaz Agripreneur Award, a continental competition that aims to find the brightest young agribusiness entrepreneurs in Africa, with more than 3,400 applicants across the continent. The competition rewards a man and a woman.

The name of the soap is derived from the name of the fruit – AVO – however, with its natural skin stimulating properties, they are considering renaming it “Dr AVO”. A bar of bath soap ranges from 800 Rwf to 1000 Rwf depending on the region or place. If ordered through the website or purchased from any store in Burera, it costs Rwf 800.

For more information, you can reach Nshimiyimana at 0783870118

editor@newtimesrwanda.com

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