Perfect Corp. Reveals Top Hair Color Trends of 2022 in New Global Beauty Trends Report


The return to natural hair color and healthy hair is among the top hair trends dominating 2022.

The discovery is reported by Perfect Corp., a leading provider of artificial intelligence (AI) and augmented reality (AR) beauty and fashion technology solutions, in its latest Global Beauty Trends Report. beauty, “The main hair color trends 2022 in the world”. The report features a global analysis of virtual hair color trial data from YouCam Apps, revealing consumers’ biggest hair trends and hair color preferences.

The report analyzed big data from Perfect Corp.’s award-winning YouCam app suite, which currently has more than a billion downloads worldwide.

The YouCam suite of apps includes thousands of AR and AI-powered filters and hair and makeup products that consumers can try virtually. The report focuses on big data from nine key regions, including the US, UK, France, Germany, Spain, Brazil, Mexico, Japan, and China.

Throughout the pandemic, consumers’ hair routines have evolved significantly. With lockdowns and social distancing measures in place, consumers have stayed home and adopted low-maintenance hair routines, opting to grow their natural roots and nourish their hair with self-care regimens.

Consumers have also turned to online channels and augmented reality-powered virtual try-on tools for hair inspiration during the pandemic. The latest Global Beauty Trends Report from Perfect Corp. reveals that even though pandemic restrictions have eased, these hair trends are still going strong. The report highlights key consumer behaviors and trends in hair color, including a surge in popularity for natural hair colors, as rich brown tones see a significant increase in virtual try-ons in the world. world ; an increase in silver hair color trials as consumers continue to embrace low-maintenance routines and celebrate their gray roots in trendy new ways; the continued popularity of bold tones, as consumers seek to experiment and play with hair color in fun ways; a new focus on hair health, as consumers embrace natural hair color shades and care routines that will preserve hair condition and minimize damage; and the growing role AR technology is playing in promoting sustainability in the hair color industry, as brands move away from hair color swatches in favor of digital alternatives, among others.

According to Alice Chang, CEO and Founder of Perfect Corp., the big data provided by Perfect Corp.’s YouCam app community. can enable hair color and hair care brands to better understand their customers while refining their omnichannel strategies for success.

The full report from Perfect Corp. can be viewed here.

Get the full story on 2022 hair color trends and interviews with some of the industry’s top experts, plus a look at new product launches, in the May edition of happy magazine and online.


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