Perfect Corp. reveals top hair color trends around the world in new Global Beauty Trends report


NEW YORK–(BUSINESS WIRE)–Today, Perfect Corp., the leading provider of artificial intelligence (AI) and augmented reality (AR) beauty and fashion technology solutions, released its latest report on global fashion trends. beauty, “2022 Top Hair Color Trends Around the World: Analysis of Virtual Hair Color Try-On Data from YouCam Apps,” revealing consumers’ biggest hair trends and hair color preferences. The report analyzes the big data from Perfect Corp.’s award-winning YouCam app suite, which currently has over 1 billion downloads worldwide.The YouCam app suite includes thousands of AR-powered filters and hair and makeup products and AI that consumers can try out virtually.The report focuses on big data from nine key regions, including the US, UK, France, Germany, Spain, Brazil, Mexico, Japan and China.

The Beauty Trend Report from Perfect Corp. reveals the transition to natural hair color and healthy hair

During the pandemic, consumers’ hair routines have evolved significantly. With lockdowns and social distancing measures in place, consumers have stayed home and adopted low-maintenance hair routines, opting to grow their natural roots and nourish their hair with self-care regimens. Consumers have also turned to online channels and augmented reality-powered virtual try-on tools for hair inspiration during the pandemic. The latest report on global beauty trends from Perfect Corp. reveals that even as pandemic restrictions are eased, these hair trends have persisted. The report highlights key consumer behaviors and hair color trends, including:

  • Skyrocketing popularity of natural hair colors as rich brown tones see significant increase in virtual try-ons around the world

  • A rise in silver hair color trials as consumers continue to embrace low-maintenance routines and celebrate their gray roots in trendy new ways

  • The continued popularity of bold tones as consumers seek to experiment and play with hair color in fun ways

  • A spike in virtual try-ons in the spring and fall, as consumers seek hair color inspiration ahead of the winter and summer seasons

  • A new focus on hair health, as consumers embrace natural hair color shades and care routines that will preserve hair condition and minimize damage

  • The need for virtual hair color trial tools powered by augmented reality, as consumers embrace digital mindsets and seek out virtual trial tools to feel confident about their next hair transformation

  • The growing role AR technology is playing in promoting sustainability in the hair color industry, as brands abandon hair color swatches in favor of digital alternatives

Leveraging big data insights to empower hair color brands and drive consumer engagement

“We are excited to share our latest Global Beauty Trends Report with the hair industry and offer valuable insight into how consumer hair trends have evolved during the pandemic,” said the CEO. and founder of Perfect Corp. Alice Chang, “The big data provided by Perfect Corp.’s YouCam app community can enable hair color and hair care brands to better understand their customers and refine their omnichannel strategies for success.

To download the full Q1 2022 Global Beauty Trends report, Click here.

About Perfect Corp..

Perfect Corp. is the leading provider of SaaS AI and AR beauty and fashion technology solutions, dedicated to transforming shopping experiences by enabling brands to embrace the digital world. By partnering with the biggest names in the industry, Perfect Corp. delivers synergistic technology-driven experiences that facilitate sustainable, ultra-personalized and engaging shopping journeys, while equipping brands with the next generation of consumer goods. . Perfect Corp. offers a complementary suite of mobile apps, including YouCam Makeup and YouCam Perfect, to provide a consumer platform to virtually try on new products, perform skin diagnostics, edit photos, and share experiences with the YouCam community. To learn more, please visit


Comments are closed.