MAC Cosmetics is partnering with the Museum of Ice Cream to present its new holiday collection from November 3-6, 2022.
MAC has long been a leader in the makeup and cosmetics industry, which is a perfect fit with the Museum of Ice Cream, well known for its creative, Instagram-worthy rooms. The two are now coming together to celebrate their unique selling points in their respective industries.
For this collaboration, the iconic Museum of Ice Cream experiences will be revamped for MAC fans with themes such as Castle Holiday Room and Holiday Playground where MAC’s global holiday collection will be showcased. Additionally, the Ice Cream Museum will offer a limited-edition MAC pack ticket that will allow the purchaser to receive exclusive offers such as MAC-inspired and flavored ice creams.
“We are always looking to create waves through innovative collaborations with brands such as MAC at the Museum of Ice Cream. We believe anything is possible and we always strive to deliver unique and experiential experiences for our customers,” said Pirakash T, Asia-Pacific Region Manager, Museum of Ice Cream.
“Bringing together our vibrant and incredibly photogenic space with MAC’s cutting-edge art will undoubtedly showcase the best of both brands.”
MAC Brand General Manager Jessica Ng said the infusion of MAC-inspired elements into the halls of the Ice Cream Museum aims to give consumers a “first-of-its-kind experience” and “truly solidifies the brand as a innovative and the ultimate gift destination”.
Ng added, “This unique partnership will be a game-changer for the MAC and the Ice Cream Museum, and we hope to bring the MAC. fans on this special journey.
This isn’t the first time we’ve seen a collaboration between the makeup industry and the ice cream industry. Magnum Ice Cream previously teamed up with independent women-founded beauty brand Nails.INC to launch a line of chocolate-scented nail polishes inspired by the new Magnum Ice Cream Duo bars. Magnum even teamed up with famed nail artist, Mei Kawajiri, to come up with three bold and expressive nail art designs using Duet Polishes inspired by delicious Duets Bars.
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