M ∙ A ∙ C Cosmetics Celebrates Black History Month in UK by Reaffirming Racial Equity Commitments


Posted 10-06-21

Proposed by M A C Cosmetics

As a brand with the founding credo of “All ages, all races, all genders”, M · A · C Cosmetics has long been a champion of inclusiveness and diversity. In honor of UK Black History Month and its ongoing commitment to racial equity in the UK and Ireland, the brand launched a campaign in October to celebrate its employees and consumers. black.

“This year’s theme for #BlackHistoryMonth is Proud To Be! Myself and a few of my colleagues take this time to celebrate what makes us proud and how working for the M A C brand – a place that recognizes and embraces our black heritage, cultures and history – enriches the diversity of the company and its people and our customers, ”said Natalie Price, M · A · C digital learning and education trainer UK & Ireland.

The brand also released a year-long update on its commitments to racial equity in the region, which over the past year included the creation of a new scholarship program at Central Saint Martins, a course six weeks for aspiring makeup artists of diverse backgrounds in partnership with Incredible Brilliant Youth, the regional employee diversity council, donations to UK Black Pride and more.

“M · A · C UK & Ireland continues to support and support the black community in the ongoing fight against systemic racism, and we wanted to share an update on our progress,” noted the brand. “While our journey is far from over, we are encouraged by the steps we have taken to date. We are committed to holding ourselves accountable for these racial equity commitments and will also bring about the necessary changes for people of other marginalized identities who need our advocacy and support. “

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M A C Cosmetics

M A C Cosmetics

About M A C Cosmetics

M A C (Make-up Art Cosmetics), a leading professional cosmetics brand, has been part of The Estée Lauder Companies Inc. Since its inception in Toronto, Canada over 30 years ago, the brand’s popularity has grown through a tradition of word of mouth from makeup artists, models, photographers and journalists around the world. M · A · C is now sold in over 115 countries / territories around the world. Follow M · A · C on Twitter, Snapchat and Pinterest on @MACcosmetics, become a fan of M · A · C on Facebook, follow M · A · C on Instagram, watch M · A · C videos on YouTube. For an M A C location, visit maccosmetics.com.

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