Looks like Ariana Grande is the next celebrity makeup line we’re going to obsess over


We keep our fingers crossed, it’s true.

Rihanna has Fenty Beauty, Selena Gomez has Rare Beauty and now it looks like Ariana Grande may be ditching her own makeup line.

Rumors are circulating that the singer is set to launch her own line of beauty products, and while these are just rumors, it’s hard to deny them with so much evidence alongside.

Fans went into a frenzy when they noticed that a new Instagram account and a new website called rem Beauty had been launched but had not posted anything.

Anyone who has listened to his hit album Sweetener will remember the song rem, so it would be strange if it was a coincidence.

To make it even more interesting, Ariana’s mom Joan Grande is following the page, so great things are happening.

And just as fans have really started to delve into the veracity of the rumors, billboards for the brand are now appearing in Times Square in New York City.

What convinced us all even more was when Ariana’s friend Doug Middlebrook took a selfie with one of these billboards and put it on his Instagram Story yesterday, tagging the singer while he was posting.

This isn’t the first time the Grammy winner has dipped her toes into the beauty industry, Ariana has released a line of fragrances over the years, the most recent bearing the same name as her 2019 hit Thank You. u, Next.

According to the United States Patent and Trademark Office, the rem brand has listed different products that will more than likely be included in the line, including concealers, eyelash serum, eye shadow, eyeliners. , lipstick, highlighters, hair extensions and makeup sponges.

But of course, to keep the element of surprise, the brand was not registered under the name Ariana, but rather under Thunder Road, Inc. which is a company that aligns with another Ariana is associated.

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