Hermès Beauté finds a new creative director in the person of make-up artist Gregoris Pyrpylis

By Becky Bargh

From starting her makeup career with MAC to becoming an ambassador for Shiseido, Pyrpylis has had a whirlwind beauty journey

Hermès Beauty has appointed famed makeup artist Gregoris Pyrpylis as Creative Director.

Reporting to Agnès de Villers, President of the Fragrance and Beauty Division of Hermès, and Pierre-Alexis Dumas, Artistic Director of Hermès, he will lead product development for the brand’s booming beauty category. French luxury.

Pyrpylis succeeds Jérôme Touron, who was the visionary behind Hermès’ first line of color cosmetics.

The group has been in the beauty game for many years – launching a selection of fragrances alongside its clothing business – but expanded its portfolio with a collection of makeup references in February 2020.

To date, the brand’s cosmetic repertoire includes lipsticks, blushes, nail polishes and beauty tools.

“We create Hermès beauty products by combining perspectives and techniques from different areas of expertise that integrate and enrich each other, serving an artistic vision expressed in the products, materials, colors, rituals and sustainability,” Villers said in a statement.

Pyrpylis entered the makeup world in 2006 as a makeup artist for MAC and quickly gained attention as a visionary in the space, continuing to work with celebrities such as Alexa Chung, Emma Mackey and Laetitia Casta.

After being recruited as an ambassador for Maybelline New York in his native Greece and Cyprus, he became a global face for Bioderma and later a European representative for Shiseido, according to Tatler.

“I am so honored and thrilled to join the iconic house of @hermes as Creative Director of Beauty,” Pyrpylis shared with her 31,000 Instagram followers.

“A house that embodies beauty in all its forms with its attachment to craftsmanship and know-how, a true house of creation and creativity.



Comments are closed.