Hair color trend for summer 2022


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  • “Poptarting” is a new hair color trend for the summer.
  • The look is all about adding a “pop” of high contrast color to your hair.
  • Get inspired by the vibrant hair color trend to bring to the salon.

Between the resurgence of claw clips and lip gloss, you just can’t let go of the ’90s. Another example of that: the new “poptarting” hair color. No, it has nothing to do with the breakfast food you may have had before you hopped on the bus to school, but it will be fill you with nostalgia and bring you back – just with a higher, more adult touch.

Here, we break down everything you need to know about the poptarting hair color trend, including what it is, how to maintain the look at home, and the photos you’ll want to capture for your next salon appointment. .

What is “Poptarting” hair color?

By now, you’re probably familiar with “big highlights” — the high-contrast hair color trend seen on Jennifer Lopez and Dua Lipa — but you can think of “poptarting” as its cousin. It’s similar but by no means the same.

“Poptarting is adding a pop of color or a panel of any contrasting color to the rest of your hair,” Shelley Gregory, colorist and L’Oréal Professionnel ambassador, told POPSUGAR. Unlike chunky highlights, which are always placed vertically on the head to give a striped look, poptarting can include horizontal placement, a single stripe of color, or layers of color for a “pop” or peek-a-boo effect.

Pop tarting can be done with bold colors like red, purple, and pink, or you can use contrasting natural shades of brown, blonde, and even black. The key is to “always make sure the color you choose is a stark contrast to what the panel or pop will be next to,” says Gregory. “If you have medium brown hair, a bright pastel or neon pink will go great with it.” The possibilities are endless and it’s a great way to add a bold edge to your summer look.

Gregory strongly recommends that you see a professional to get the “poptarting” treatment and bring reference photos when you do it. “How we view color and placement is so subjective to your style.”

How to maintain vibrant hair color

After visiting the salon, there are a few things you’ll want to keep in mind to make sure your color stays vibrant and fresh all summer long. “Always use hair care that will help keep the colors vibrant and not bleed on top of each other when washing your hair at home,” says Gregory. “I would recommend the L’Oreal Professionnel Metal Detox Mask ($45) as it helps your color last longer and gently removes metal from hair – metals cause breakage and dryness.”

We also recommend using a color-depositing hair gloss, like DpHue Gloss+ Semi-Permanent Hair Color and Deep Conditioner ($35), and toning shampoo and conditioner to keep the color looking like you just stepped out. from the living room.

Keep scrolling to find some “poptarting” hair color inspiration to take with you to the salon.


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