Cosmetics entrepreneur launches beverage and ice cream business


Zaharinah and Loving Bee products.

KUDAT (October 7): While many entrepreneurs are reluctant to start a new business during the predicament of the pandemic, Zaharinah Masair is starting a new one.

The businesswoman here already has a business underway – an original equipment manufacturing (OEM) company that manufactures and sells cosmetics made in Sabah which Zaharinah named LZ Industry Sdn Bhd.

His latest business is called “Loving Bee”, which focuses on the sale of drinks and ice cream made from honey and milk.

“My intention is to provide employment opportunities to many people who have lost their jobs and their source of income,” she told Borneo Post on Thursday.

She added that so many people have been affected by the pandemic.

“Just imagine this – I have only posted three vacancies at Loving Bee and have received over 1,000 applications, including from college graduates,” she said.

Zaharinah said she understands the difficulties and challenges posed by the lockdown due to the pandemic.

“Even my own business suffered when I couldn’t get the raw materials I needed in 2020… persistence was the key to my business survival,” she said.

And beyond perseverance, she added that she had to evolve her marketing model from traditional to digital.

“I have kept the business going by using online platforms and doing online marketing nonstop,” she said.

As for his new business, Zaharinah said the business idea started during the lockdown last year.

“My child loved the ice cream I made during confinement last year. So the idea was already born at the time, but not yet implemented. It was after I got the vaccine that I sat down and started writing the Loving Bee business model just because I couldn’t sleep for two nights, ”she said.

She added that at the moment Loving Bee only operates in Kudat.

“But I hope to extend it to other parts of Sabah, God willing.”

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