“Cosmetic 360 offers a unique vision of cosmetics”, Frankie Béchereau

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Frankie Béchereau, Salon Director and Deputy General Manager of Cosmetic Valley




Premium Beauty News – What do you expect from this eighth edition?

Frankie Bechereau – Once again, we will offer a unique vision of the future of the cosmetics industry. Cosmetic 360 is definitely a show like no other: it is neither a packaging show nor an ingredients show. This is not a “trade show”, but a “visionary event”. It’s a place where you can meet people and businesses that you don’t see anywhere else. This year, logistics and Artificial Intelligence (AI) will be in the spotlight: if these areas are not specific to cosmetics, they are key aspects of our sector. Cosmetic 360 is the place par excellence for cross-fertilization: many of these start-ups, SMEs, and French and global laboratories are the only ones present at this show.

After two years of pandemic, the event is extremely promising since it will welcome 200 exhibitors. Compared to the 220 participants in 2019, a few Asian companies, especially Chinese and Japanese, are missing. But the show will still have 20% global exhibitors from other European countries, as well as the United States and a few Asian countries. In line with our mission, there will be raw material suppliers, testing companies, packaging and service providers (logistics, IT support, consulting) and brands.

On the visitor side, pre-registration is also going very well – the number of international visitors is quite high.

Premium Beauty News – Will there also be a digital version of the event?

Frankie Bechereau – We aim to capitalize on our digital experience, while taking advantage of the opportunity to meet people physically. In 2020, we organized a 100% digital event, and in 2021, the show was hybrid: we could plan digital meetings. This year, we have designed our own digital platform, which will be available at the end of September, as a tool to prepare and intensify the physical spectacle. It will help companies to organize their meetings before and during the event. However, even if there will be content on the platform, we preferred to organize physical conferences.

Premium Beauty News – Why did you choose to put technological revolutions, in particular AI, at the heart of this edition?

Frankie Bechereau – Technologies are very strongly linked to competitiveness: AI, data, algorithms, virtual innovations will transform the cosmetics professions. Many resources are available in France and we wanted to have several exhibitors in this sector in addition to our conference program which will deal with many aspects.

Several animations will also be dedicated to this theme. An AI animation space with around ten specialized companies has been designed in collaboration with Choose Paris Region and the Île-de-France Region. At AI TechCorner, a CNRS laboratory will present a skin diagnostic tool to develop personalized products. This brand new skin imaging technology is combined with skin analysis software. The prototype has not yet been industrialized. And for its 30th anniversary, Greentech will offer visitors the opportunity to discover experientially how they model new molecules using AI.

Premium Beauty News – This year, the traditional Hackathon will indeed be dedicated to the added value of AI for the supply chain and logistics.

Frankie Bechereau – The supply chain is one of the many areas where AI can be used and we are very happy to highlight this theme with our sponsor, the Deret Group, at a time when supplies are under pressure.

It also echoes the LIPACO Seine research project (LIPACO for Intelligent Logistics for the Perfumes & Cosmetics Industry) in which the Cosmetic Valley participated. The Deret Group will propose subjects to multidisciplinary teams of students from different schools (engineers, packaging experts, cosmeticians, etc.). Delivery will take place at the end of the show, October 13, around 5 p.m.

Premium Beauty News – Open Innovation is always at the heart of the show. How will this event be organized this year?

Frankie Bechereau – It’s the same logic: we detect international companies with innovative projects, then we organize interviews during the show with companies that have subscribed to this service, including Chanel, L’Oréal, LVMH Research, Pharma & Beauty Group. This year, for this program, we are focusing on digital innovations and the value brought by AI.

Premium Beauty News – Cosmetic 360 Week will take place alongside the show. What is it exactly?

Frankie Bechereau – It is a dating program primarily for global players that begins before the show and ends after. It’s a whole week dedicated to cosmetics which is spread over the two days of the show, to discover laboratories, factories, training centers, retailers before and after the show. This program is part of our project to make Cosmetic 360 a specific event dedicated to all aspects of the 21st century cosmetics industry, but also to French excellence in this field.

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