Coronavirus: Sephora and MAC Cometics ban in-store makeovers



Sephora and MAC Cosmetics are among the makeup giants taking tough new measures to protect shoppers from the coronavirus.

Makeup giants are taking drastic action to stop the spread of the coronavirus, banning in-store conversions and enforcing tough new cleaning standards.

MAC Cosmetics has canceled all customer transformations across Australia because it maintains a strict “no contact” policy amid virus fears.

A source told News Corp Australia that MAC will not be holding any makeup apps with its stores this weekend, after an email from the company owner РEst̩e Lauder Group Рasked stores to cancel all. reservations.

Customers who had booked for makeup applications tomorrow received less than 24 hours notice of the ban.

MAC Cosmetics has also suspended future bookings “until further notice”, following similar measures in the UK, as well as for its sister companies Tom Ford, Clinique and Bobbi Brown.


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MAC’s new “contactless” service model promotes hygienic self-application with disposable applicators and requires makeup artists not to use brushes. News Corp Australia understands that customers will be offered a refund or product exchange.

Sephora’s Australian and US operations halted in-store transformations amid the pandemic.

“The recent suspension of personalized makeovers and makeup classes in all stores is purely a precautionary measure as these services require the use of makeup brushes, which are not single-use,” Sephora Australia said in a statement. at News Corp.

“Our mini makeovers will continue because we only use single-use applicators (spatula, foundation sponge, mascara applicators, etc.)

“We have also imposed additional disinfection protocols to ensure the utmost hygiene during services to protect the health and well-being of our clients and our cast. “

In an email to customers titled “Steps we’re taking to combat COVID-19,” Sephora’s US-based operation said, “As a precaution, and for the sake of well-being and safety of our customers and employees, we suspend all payments. -Store services, makeup and skin care applications, and classes until further notice ”.

Sephora announced enhanced security measures, including sanitizing “high contact” areas in stores, adding hand sanitizing stations and cleaning display testers “several times a day.”

“However, it is not recommended to directly apply makeup that could have been used by others,” said a statement from Sephora.


Luxury brands made in Italy “could be affected” by the deadly coronavirus, which has left the country on lockdown, which is expected to lead to an overall decline in designer retailing.

Gucci, Bottega Veneta, Prada and Fendi are among the world’s most sought-after fashion brands, with supply chains based in Italy.

A the Wall Street newspaper The report said Italian luxury brands would feel the impact of the virus on sales, after it started in China and put Italy – and most of the world – on a state of emergency.

Retail analysis also suggests that Chinese shoppers – a key demographic for luxury fashion – will spend less, as a result of the coronavirus.

“All designer brands will see very low demand for their products at least in the first quarter of 2020,” he added. WSJ said, in an analysis of the effects of the coronavirus on the luxury goods market.

The multibillion-dollar industry is driven, in part, by cash-strapped Chinese buyers who spend a lot of money on luxury brands.

“Chinese shoppers buy one-third of the world’s luxury goods, and mainland Chinese store traffic is down 80-90% in some places affected by the virus,” the statement said. the Wall Street Journal report indicated.

The coronavirus wreaked havoc at Milan Fashion Week, with shows canceled and fashion industry attendees quarantined amid the outbreak in Italy’s fashion and finance epicenter.

The number of cases in Marche and Tuscany – hubs for the manufacture of shoes and leather – is said to be increasing, the WSJ reported.

Almost 90% of Kering’s suppliers, which owns Gucci and Bottega Veneta, are based in Italy.

And 83% of Ferragamo’s purses and suitcases suppliers are in Tuscany, the the Wall Street newspaper Noted.


Questions were also raised about the impact, if any, of Italy’s lockdown on food imported from Italy to Australia.

Melbourne-based company Leo’s Imports, which counts Mazzetti Vinegar, Annalisa (canned beans and tomatoes) and Eggplant Carmelina, revealed there has been no impact on delivery so far. of products from Italy.

“We have been informed (…) by the local logistics service providers that all operations will continue as normal without any impact on loading, customs, warehousing and intermodal and truck transport services,” said a spokesperson for Leo in a statement to News Corp.

“To date, our suppliers have not reported COVID-19 as a cause of possible delays in the execution and delivery of our current purchase orders.

“On the contrary, our main suppliers have confirmed that goods can circulate freely in Italy and that there are no restrictions for the movement of trucks in the territory.”

An Italian grocery store based in Melbourne said it had noticed “no effect” on imports from Italy, while Australian supermarkets said they were “monitoring the situation”.

“Like all responsible retailers, ALDI is monitoring the situation,” a representative from Aldi Australia said in a statement.

A representative from Woolworths said: “At this point we have not seen any impact on the sourcing of these products. We will continue to monitor the situation closely with our supplier partners. “

While Coles added: “Although the vast majority of the product comes from Australia, the products we source from Italy are on the shelf and there is no impact on the supply at this point.”

“However, we are working closely with our suppliers overseas and locally to maintain availability for customers.”


Italy is Australia’s 16th largest import-export destination, with a total value of A $ 6.6 billion in 2016.

Merchandise exports to Italy amount to A $ 883 million according to Austrade, while service exports amount to A $ 653 million.

Italy is the 8th largest manufacturer in the world, the 2nd European manufacturer and the 3rd economy in the euro zone, according to Invest in Italy.

Austrade is in “regular contact with key Italian companies” including Leonardo, Fincantieri, CNH, Enel, Eni, Barilla, Ferrero and IntesaSanPaolo.

A report by the Australian Trade and Investment Commission states: “Italy’s economy is mainly driven by the northern regions of the country: 62.8% of the added value is generated by companies located in the northern Italy; 20.6% in central Italy and 16.6% in southern Italy ”.

“Most of Italy’s economic activity is found in the northern regions of Lombardy, Piedmont, Liguria and Veneto. Milan is the financial heart of the country while Rome, Florence and Naples are all important industrial hubs. Italy has the second largest manufacturing economy in Europe, after Germany.

“The service sector represents over 75 percent of the economy and the manufacturing industry accounts for over 23 percent of Italy’s GDP. Overall, 10 percent of Italian companies are manufacturers, employing 25.5 percent of the total workers.

“Italy has global expertise in the five investment priorities of the Australian government (infrastructure, resources and energy, tourism infrastructure, agribusiness and food, and advanced manufacturing, technology and services).

“Therefore, Italy has potential as a key investment partner and is seen as an important market for investments in Australia.”



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