– The Expo will offer a variety of programs under the theme of “K beauty, from Osong to Chungcheongbuk-do to the world”
CHEONGJU, South Korea, October 08, 2021– (BUSINESS WIRE) – ‘The Cosmetics & Beauty Expo Osong Korea 2021’, hosted by Chungcheongbuk-do and Cheongju and organized by the Osong Bio Promotion Foundation, will take place for five days from October 19 to 23 on the official website ( http://www.osongbeautyexpo.kr) and around Osong Station in Chungcheongbuk-do, South Korea.
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“The Cosmetics & Beauty Expo Osong Korea 2021”, hosted by Chungcheongbuk-do and Cheongju and organized by the Osong Bio Promotion Foundation, will take place from October 19 to 23 on its official site and around Osong Station in Chungcheongbuk-do , in South Korea. Under the theme “K-beauty, from Osong in Chungcheongbuk-do to the World”, the business and product promotion pavilions for enterprises (B2B) will be opened as “online exhibition”, with “Hall of offline market ‘for business to consumer (B2C). Especially for B2C, online sales through NAVER Smartstore exhibitions and live trading will also be conducted. Other miscellaneous programs, such as “Video Export Consulting Services”, “Online Conferences” and “Online and Offline Events and Experiences” will be provided. (Graphic: Business Wire)
The Expo has been organized since 2013 to promote the cosmetics and beauty industry, a strategic industry in Chungcheongbuk-do province, and to help small and medium-sized enterprises enter overseas markets.
This year, under the theme of “beauty K, from Osong to Chungcheongbuk-do to the world”, the business and product promotion pavilions for enterprises (B2B) will be opened as “online exhibition”, with ‘Offline Marketplace’ for Business to Consumer (B2C). The Expo offers various events especially for B2C, such as online sales through NAVER Smartstore exhibitions and live commerce.
The ‘Online Exhibition’, a promotional pavilion for B2B-focused companies and products, provides detailed information on attendees and products on display divided into each cosmetics category, leading a product evaluation team. to provide notices to users.
The B2C-focused “Offline Market Hall”, which is installed at Osong Station, will sell exhibited items at affordable prices, and a wide range of products will also be exhibited online through the online marketplace Smartstore. from NAVER and direct trade.
In addition, the Expo offers a variety of programs, such as “Video Export Consulting Services”, “Online Conferences” and “Online and Offline Events and Experiences”.
The “Video Export Consulting Services”, available only during the event last year, will be provided online for four weeks starting September 27 of this year.
Through “online lectures”, domestic and foreign cosmetic experts will give video lectures on the latest beauty information: “cosmetics production trend 2021”, “cosmetics policy changes in China” and ” the beauty trend of global consumers’.
“This year we have prepared various programs such as events and experiences that can be attended online and offline,” said a provincial official, adding: “We expect visitors to purchase high quality products. quality at reasonable prices, and that foreign buyers get information about local cosmetic companies through the Expo. “
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2021 Osong Korea Cosmetics and Beauty Show
KO JEONG SUK