Chanel, Burberry, Fenty & More: Shop These 10 Perfumes TikTok-Viral


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As we wrap up the end of 2021 and enter this new year, I’ve spent a lot of time thinking about the person I’m working to become. For many people, myself included, the start of 2022 will mark the return to office life, that is, if you haven’t already taken that leap. The past two years have largely been spent on my bed watching just about every show Netflix has to offer in my cozy Skims ensemble. Like most people, another of my favorite sources of entertainment is TikTok. Somewhere along the line, I came across PerfumeTok, which is basically the side of the platform where perfume lovers share their best finds and rate tried-and-true favorites.

We all know that a scent can trigger a memory, emotion or feeling. Personally, I have always admired people who have an olfactory signature. So, with every new video I watched on the app, I put away the recommended perfume in my likes where they stayed without me ever purchasing the item. Honestly, it was kind of silly to try our new scents when the majority of my days were spent jumping from room to room in my house. Discovering a new favorite smell you’d like to be associated with is deeply personal and a fun way to tease your personality beyond your OOTD.


Reply to @badgalguriri this SERIES WILL NEVER END. COMMENT ON YOUR PERFUMES ❤️❤️ #perfume #perfumetiktok #ThanksandGiving #MakeABunchHappen #fyp #foryou #foryoupage

♬ original sound – aileen

However, with life back to normal for many in 2022, settling on a signature scent is a small way to boost your confidence. It can be anything, whether you want to present yourself as sexy, undeniably feminine, musky, seductive, mysterious or even subtly fresh and clean, the perfect scent for you is here.

Below, I’ve gone ahead and listed 10 viral TikTok fragrances for you to start the year off right (while smelling great, of course!). Don’t hesitate when it comes to these scents, they have a huge following for a reason.

ariana grande cloud

Courtesy of Ulta Beauty.

Ariana Grande Cloud Eau de Parfum

I admit I had my suspicions about this fragrance, but Ariana Grande Cloud Eau de Parfum is perhaps one of the most recommended fragrances on the app. It has strong notes of lavender blossom, pear and bergamot – many consider it a more affordable dupe for the infamous Baccarat Rouge 540. Don’t sleep on Miss Grande, y’all!

Chloe Eau de Parfum

Courtesy of Sephora.

Chloe Eau de Parfum

Book your one-way ticket to floral paradise with this premium fragrance. Chloé Eau de Parfum Spray contains rose, lily of the valley, freesia, magnolia and gives way to amber and cedarwood, while remaining a light fragrance. The end result is the ultimate feminine and naughty mix.

ysl black opium

Courtesy of Ulta Beauty.

Yves Saint Laurent Black Opium Eau de Parfum

Looking for an enticing scent? Look no further. YSL Black Opium Eau de Parfum is an intoxicating scent, warm and rich, infused with coffee and as enchanting as the packaging itself. This one has made it onto many people’s favorite lists for good reason.

byredo mojave ghost eau de parfum

Courtesy of Nordstrom.

Byredo Mojave Ghost Eau de Parfum

Inspired by the Mojave Desert, this fragrance is a woodsy scent that features notes of ambrette, Jamaican nesberry, violet, sandalwood, magnolia, chantilly musk, crisp amber, and cedarwood. Byredo Mojave Ghost isn’t known for making a big statement, but it’s the perfect choice for intimate moments that will leave an impact.

own reserve hot cotten

Courtesy of Sephora.

Clean Reserve Warm Cotton

Make no mistake: smell fresh and clean East a statement of its own. Lots of people this year turned to give off neat vibes reminiscent of fresh laundry. Clean Reserve is great for an occasion (some on TikTok even say they like to wear it at home or before bed) that’s made with sustainable ingredients.

burberry her perfume

Courtesy of Ulta Beauty.

Burberry Her Eau de Parfum

Have you ever wanted to smell like a Londoner? She is chic yet adventurous and daring. Burberry Her Eau de Parfum is a luscious, sweet and vibrant fruitiness, with high notes of red and black berries. This pick feels ultra-luxurious and desirable.

Chanel Chance Eau de Toilette Spray

Courtesy of Chanel.

Chanel Chance Eau de Toilette Spray

Chanel is known for its chic fragrances and it’s no different for Chanel Chance Eau de Toilette Spray. The delicate scent is a fresh floral with notes of grapefruit, jasmine and white musk that exudes elegance.

Fenty Eau de Parfum

Courtesy of Fenty.

Fenty Eau de Parfum

Rihanna is regularly named by her fellow celebrities as one of the smelliest people around, so it’s no surprise that her own perfume has made a mark. Fenty Eau de Parfum has notes of magnolia and musk that unite with tangerine, blueberry and hints of Bulgarian rose absolute, geranium and patchouli.

Good Girl Eau de Parfum

Courtesy of Carolina Herrera.

Good Girl Eau de Parfum

A bold femme fatale scent Carolina Herrera Good Girl Eau de Parfum is as badass as the bottle itself. It is powerful and persistent with sensual notes of jasmine, tuberose crystal, almond, coffee and cocoa.

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum

Courtesy of Saks Fifth Avenue.

Maison Francis Kurkdjian Baccarat Red 540

Maison Francis Kurkdjian Baccarat Rouge 540 is really this girl. There’s arguably no other widely recommended perfume on TikTok than her. The holy grail of fragrances is luminous and sophisticated. It is said to be incredibly unique with notes of jasmine, saffron, cedarwood and ambergris.


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