According to Done.MR.
The focus on self-care is the main growth driver for anti-fatigue cosmetics. Additionally, hectic lifestyles as well as the increasing attention to cruelty-free products are positively influencing the sales of anti-fatigue cosmetics.
Historically, from 2016 to 2020, anti-fatigue cosmetics industry sales jumped around 4% CAGR, reaching $15.2 million at the end of the aforementioned period. The market tipped further to reach $15.9 million in 2021, at a year-over-year growth rate of 4.6%. Demand for anti-fatigue cosmetics increased further during COVID-19 as individuals attempted to cope with increasing levels of stress given mandatory work-from-home guidelines.
The demand from geographical regions such as North America and Asia-Pacific is increasing the sales of anti-fatigue cosmetics owing to the increasing population of Millennials and Gen Z in the region. As the emphasis shifts towards durability, the demand for anti-fatigue cosmetics is also expected to gain momentum in the upcoming forecast period.
By product, creams will represent more than 35% of market share for the anti-fatigue cosmetics industry. Lotions are expected to be the fastest growing segment with a CAGR of 6% for anti-fatigue cosmetics.
By distribution channel, the offline distribution channel will hold 80% market share for anti-fatigue cosmetics. The anti-fatigue cosmetics industry is expected to hold nearly 37% market share in North America.
The anti-fatigue cosmetics industry is expected to hold nearly 40% market share across Asia
“Consumers have moved beyond traditional skincare products and have shown greater interest in cosmetics made from natural products,” says a senior research analyst, who has not been identified. “As a result, cosmetics manufacturers have incorporated anti-fatigue cosmetics into their portfolios to meet growing consumer demand for herbal and fruit-based cosmetics.”
Obtaining approvals from governmental and non-governmental regulatory bodies, collaborating with potential customers from a myriad of allied industries, and introducing new products are the core strategies of leading manufacturers of anti-fatigue cosmetics. Notable developments include the following findings:
In September 2021, Unilever Plc announced that 27 of its new cosmetic products had been People for the Ethical Treatment of Animals (PETA) approved, as part of the company’s efforts to wean itself off cosmetics of animal origin. and expand its cruelty. free wallet. These additions follow the approval of its TRESemmé, Simple and St. Ives brands respectively.
In July 2020, the Australian esports club: The Chiefs, partnered with L’Oréal Paris Men Expert to promote its Hydra Energetic Anti-Fatigue 24H moisturizer. The cosmetic is very effective in offsetting the signs of nighttime online gaming sessions, providing an instant energy boost
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